Maison Clé — Restaurant Branding

Elegant branding for a Michelin-starred restaurant, from menu to signage.

Maison Clé is a newly Michelin-starred restaurant in the 7th arrondissement of Paris. Chef Isabelle Renaud commissioned a complete visual identity to match her innovative approach to French haute cuisine. The brief called for something that felt timeless yet contemporary — drawing inspiration from classic French craft while avoiding any sense of stuffiness. Every element, from the hand-lettered logo to the custom tableware patterns, was designed to tell a coherent story.